Find a Partner Who Has Taste | Business | Sarthak Ahuja

If you analyse businesses like Apple, AirBnB, Instagram and Netflix... you’ll find a common pattern between them...

All of the above have two co-founders with these specific skill sets...

One is the structured spreadsheets guy... and the other has an even more powerful differentiator, which is “taste”

The structured partner brings analytical thinking, financial discipline and process for scalability of the business...

The partner with taste is an artist, who obsesses over creating something so differentiated, aesthetic, and overly emphasises on the story... that gets to a point where it does not make rational sense...

The structured partner is more methodical in her thinking... looks at ROI on spends and benchmarks...

But the partner with taste will not care about scale or whether the costs seem justified...

And often these two may not see eye to eye...

But in this world where practically all brands are beginning to look the same, clothes are turning into uniforms... buildings across the world are looking similar...

It’s the taste of the second founder that really helps a brand stand out.

So remember, while the structured partner is essential for a passion project to convert into a scalable business...

Without the artist, he will have nothing to differentiate and earn super profits from.

And this combination makes all the difference.

**********
For the curious:

Apple: Steve Wozniak (technical, structured) + Steve Jobs (taste, vision)

Airbnb: Nathan Blecharczyk (technical, analytical) + Brian Chesky (design background, taste-driven)

Instagram: Mike Krieger (technical implementation) + Kevin Systrom (product vision, aesthetic focus)

Netflix: Reed Hastings (structured, analytical) + Ted Sarandos (creative, content-focused)

----------------------------------------------------------------------------------
Like, Share, Subscribe for more!

Follow me on my other social media handles for all updates, events and live sessions-
Instagram:casarthakahuja
LinkedIn: sarthak-ahuja
Website: http://www.casarthakahuja.com/
----------------------------------------------------------------------------------
A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.
Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.

Видео Find a Partner Who Has Taste | Business | Sarthak Ahuja канала Sarthak Ahuja
business, consultant, casarthakahuja, youtubeshorts, shorts