The What I Did Today Formula…

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The "what I did today" is such a versatile marketing angle. I love it because you can use it no matter what you're doing, where you're at, or what you're promoting.

This angle is a formula and there are three parts that make it work.

Part One) The story. First, you take an emotion that you have felt today or sometime recently. It can be joy, sadness, frustration, excitement, boredom…it could be anything.

I want you to briefly tell the story surrounding that emotion. If you were sad yesterday, what made you sad yesterday?

If you were excited today at the grocery store, why?

I'm talking about a paragraph or two here. You don't need to write the next great American novel.

The thing about good content is that it usually has some kind of entertainment value and some kind of a takeaway or a less and attached to it.

This story that you are telling acts as entertainment value.

Next let’s talk about that lesson…

Part Two) The lesson. All right so now that you have your story the second thing you need is some kind of a lesson or take away.

Remember the first rule of marketing and promotion:

It's never about you, it's always about them.

No matter how much you might be talking about yourself or telling a story about your day it always circles back around your prospects. So the lesson is very important.

Now this is completely easier than it sounds. We are all human and we all experience the gambit of emotions.

What's true in real life when it comes to emotions is also true in business no matter what someone is trying to accomplish.

For example, let’s say I was frustrated yesterday because the store was completely out of milk. When I told that story, I could easily segue into a lesson about how that frustration kind of reminds me of some of the frustration that people feel when they're trying to achieve a certain kind of result online.

Perhaps, in my example about the milk I would go on to talk about how I finally calmed down and went to a different grocery store and was able to get the milk that I needed.

That kind of reminded me that in online business people sometimes have to adjust the plan to achieve the result they are looking for.

In both cases it absolutely did zero good to get frustrated. Simple lesson, but highly relatable.

And now the last part…

Part Three) The pitch. So the third thing that you need to make this marketing angle work is the pitch. You need to pitch the product you are promoting.

So you might think, “well how do I go from a lesson about some story to pitching a product?”

The easiest way to do this is to use a simple question that people always ask, when it comes to many things in life:

Where do I get started?

You see, affiliate marketing is based on solving a problem. Everyone reading your message, we have to assume, has a problem.

I get paid if you buy thru my link.

Видео The What I Did Today Formula… канала Mormo Zine