New Fiat 500 | One Shot documentary by VICE - Genesis of the New 500 One-Offs

“You never get a second chance to make a good first impression.”
In these words, Olivier François – President, Fiat Brand Global and FCA Chief Marketing Officer – explains how the debut of the New 500 should be considered as a milestone in the automotive industry, putting the New 500 in its rightful place.

“One-Shot” is more than a “behind the scenes” is the story of the creation and presentation of the One-Offs, the three exclusive interpretations of the New Fiat 500, by Armani, Bvlgari and Kartell.

The film takes the viewer through interviews with designers, testimonials from partners, and close-ups on the details and selection of sustainable materials.

Commercial shot before Covid-19

Видео New Fiat 500 | One Shot documentary by VICE - Genesis of the New 500 One-Offs канала Fiat