MAHASIVRATRI- a night and celebration like no other#brandfactory.

Maha Shivaratri (IAST: Mahāśivarātri) is a Hindu festival celebrated annually in honour of the god Shiva. The name also refers to the night when Shiva performs the heavenly dance.[5][6] There is a Shivaratri in every luni-solar month of the Hindu calendar, on the month's 13th night/14th day, but once a year in late winter (February/March, or Phalguna) and before the arrival of Summer, marks Maha Shivaratri which means "the Great Night of Shiva"
this festival is solemn and marks a remembrance of "overcoming darkness and ignorance" in life and the world. It is observed by remembering Shiva and chanting prayers, fasting, and meditating on ethics and virtues such as honesty, non-injury to others, charity, forgiveness, and the discovery of Shiva.[8] The ardent devotees keep awake all night. Others visit one of the Shiva temples or go on pilgrimage to Jyotirlingams. This is an ancient Hindu festival whose origin date is unknown.[8] According to the South Indian calendar, Maha Shivaratri is observed on Chaturdashi Tithi during Krishna Paksha in the month of Magha, and in other parts of India, on 13/14 night of Krishna Paksha in Phalguna of Hindu calendar, the Gregorian date however remaining the same.[9]

In Kashmir Shaivism, the festival is called Har-ratri or phonetically simpler Haerath or Herath by Shiva devotees of the Kashmir region
Maha Shivaratri is an annual festival dedicated to the Hindu god Shiva, and is particularly important in the Shaivism tradition of Hinduism. Unlike most Hindu festivals which are celebrated during the day, the Maha Shivaratri is celebrated at night. Furthermore, unlike most Hindu festivals which include expression of cultural revelry, the Maha Shivaratri is a solemn event notable for its introspective focus, fasting, meditation on Shiva, self study, social harmony and an all night vigil at Shiva temples.[8]

The celebration includes maintaining a "jaagaran", an all-night vigil and prayers, because Shaiva Hindus mark this night as "overcoming darkness and ignorance" in one's life and the world through Shiva. Offerings of fruits, leaves, sweets and milk to Shiva are made, some perform all-day fasting with vedic or tantric worship of Shiva, and some perform meditative Yoga.[13] In Shiva temples, "Om Namah Shivaya", the sacred mantra of Shiva, is chanted through the day.[14] Devotees praise Shiva through the recitation of Shiv Chalisa.[15]

Maha Shivaratri is celebrated over three or ten days based on the Hindu luni-solar calendar.[7] Every lunar month, there is a Shivaratri (12 per year). The main festival is called Maha Shivaratri, or great Shivaratri, which is held on 13th night (waning moon) and 14th day of the month Phalguna. In the Gregorian calendar, the day falls in either February or March.

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