How YouTube Changed Formula 1

How did F1 manage to leave heavy weights like the Premier League, NBA and UFC behind and become the fastest growing sports on social media?

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⏱ Timestamps
00:00 The Rise of F1
01:15 Old Man's Club
02:21 Rebranding F1
04:10 USP: Broadcasting
06:32 Data, Data, Data
07:50 The Future?

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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🎓 Sources & Visuals
Video Clips: © Red Bull Media House

https://www.handelsblatt.com/unternehmen/it-medien/medien-und-entertainment-der-us-konzern-liberty-media-will-die-formel-1-umkrempeln/24852222.html?ticket=ST-9419718-QdnE4IsRGj2QpSYG7euS-ap5

https://www.sportspromedia.com/interviews/f1-frank-arthofer-digital-strategy-drive-to-survive-virtual-gp-coronavirus

https://drivetribe.com/p/how-liberty-media-and-content-creators-GFu1JtZLSAirpx-8DxzQZg?iid=fzDUVnRgSVOkeMd0VpSNYA

https://medium.com/@michaelmorreale/lessons-in-content-marketing-from-formula-1-803a2db183

https://globalmarketingprofessor.com/the-rise-of-formula-1-through-global-social-media-marketing/

https://www.wired.co.uk/article/formula-one-liberty-media-chase-carey-bernie-ecclestone

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Видео How YouTube Changed Formula 1 канала Athletic Interest