Netflix’s Secret Copywriting Trick

Ever notice how every episode of a bingeable show ends mid-chaos?

That’s not bad writing. That’s intentional.

And it works the same in content.

Cliffhangers pull people through.

Not just in TV—but in:

— Emails
— Blog posts
— Twitter threads
— Podcast trailers
— YouTube videos

You’ve probably seen people use lines like:

— And that brings us to the biggest lie…
— You won’t believe what happened next…
— But this is where it gets really interesting…

Every sentence should leave the reader slightly unsatisfied—until the next one.

Of course, not every piece of content needs cliffhangers.

If it’s a 60-second Reel or a short post—get in, do your thing, get out.

But the longer the content, the more your reader looks for excuses to stop.

And cliffhangers remove those excuses.

Just don’t leave them stranded.

Netflix doesn’t bait you unless they’ve got the next episode loaded.

Same goes for you.

Bingeable content only works if there’s more to binge.

So the real question is… how do you write one that actually works?

Видео Netflix’s Secret Copywriting Trick канала Frederik Baun