How Top Companies Progress Through the Digital Analytics Journey

InfoTrust was excited to host a webinar on how top companies progress through the digital analytics journey, with Charu Singhal, Lead of Strategic Partnerships at Google. In this webinar, we dissect the four stages of the journey and explain how companies progress from one stage to another.

Below are the four stages, in order:

- Nascent: “We ‘use’ analytics on a very basic level, our data quality is questionable, and our team has a limited view on what is actually driving our performance.”

- Emerging: “We understand the importance of analytics to our business but currently rely heavily on 3rd-party data. Our analysis and reporting is very siloed.”

- Connected: “We have a single POV of our customer, which allows us to understand media effectiveness and be more personalized with our campaigns. However, we’re still evaluating on a campaign level.”

- Multi-Moment: “We’re an analytics machine with media being optimized by individual outcomes or transactions. We use BigQuery for predictive modeling, revenue forecasting, and customer lifetime value.”

Want to save this webinar? Fill out this form to download the presentation! https://infotrust.com/resource/how-top-companies-progress-through-the-digital-analytics-journey/
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Want to save this webinar? Fill out this form to download the presentation!

Видео How Top Companies Progress Through the Digital Analytics Journey канала InfoTrust