Building A Creative Business Brand With Pamela Wilson

How do you build a creative business that you love — and makes you money? Pamela Wilson talks about her non-fiction business model, how to choose a niche, plus how to pivot your brand over time.

12:30 - Interview starts

In the intro, I talk about my pilgrimage walk and how we all need to weigh up risks and reward, especially when the need to fill the creative well becomes overwhelming! You can find the pictures on http://www.Instagram/jfpennauthor
I also mention my Courses for Authors, https://www.thecreativepenn.com/courses/
and my latest episode on Books and Travel.

Pamela Wilson is the author of Master Content Marketing and Master Content Strategy and is an online educator and keynote speaker. Her company, Big Brand System, teaches people how to build online businesses they love, which is particularly important as many people are pivoting after the pandemic.

How images and words form the two halves of content marketing
How books lead potential clients into other premium offerings like coaching and courses
Tips on choosing a niche to work with and serve — that you enjoy and will also make you money
Should you build a personal brand or a business brand?
What happens when you want to change the audience you focus on?
Tips on rebranding
Listening to your gut when it comes to building a creative business

You can find Pamela Wilson at http://www.BigBrandSystem.com/goodies and on Twitter @pamelaiwilson

Get your Free Author 2.0 Blueprint at:
http://www.TheCreativePenn.com/blueprint

You can always find the show notes and links at: http://www.thecreativepenn.com/podcasts/

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