INTERVIEW AN EXPERT | Tips on Product Branding, Trade Shows, Selling & More | Candle Small Business

This channel is dedicated to helping candle makers and other handcrafters with various topics across the board. Sometimes that means reaching out to others! While I offer candle making and candle business tips, tutorials, and so on.... when I can bring in an expert on certain topics like product branding, craft booth setup tips, wholesaling and much more, that adds more value than I can offer alone! I hope you all enjoy this interview. As always, thanks for being here!

Topics discussed in this video include:
00:00 - Guest Introduction
01:39 - Brand Management/Brand DNA
06:53 - Craft Booth & Craft Show Setup Tips
17:12 - Holiday Presentation Tips
21:09 - More Craft Show Tips
22:50 - Mass Appeal vs Targeted Market
24:45 - Product Display Tips
25:52 - Presentation (Best Bang For Your Buck)
27:50 - Burning Candles During Shows?
30:30 - Product Bundling
31:39 - Holding Orders at Shows
32:38 - Working with Other Vendors
34:00 - Authenticity & Story
35:04 - Selling & Following Up
37:28 - Wholesale Tips
41:48 - Wrap Up
💡Email newsletter signup for future candle making tips, resources, new content, etc. Would love to have you: https://blacktiebarnworkshop.ck.page/

🧧//Candle Making and Candle Business Resources:
CraftyBase (Inventory, Recipe, Expense, and Order Tracking): https://craftybase.com/?rfsn=3998285.284c79&ref=blacktiebarn
CraftyBase Overview video: https://www.youtube.com/watch?v=QLvsQeqC-zo&t=1s

🧧ALL-IN-ONE BUSINESS & BRANDING KICKSTARTER TOOL
Tailor Brands: https://tailorbrands.go2cloud.org/aff_c?offer_id=1&aff_id=3042

👩🏾🤝👩🏼SOCIALS:
Instagram: https://www.instagram.com/blacktiebarn
Facebook Group: https://www.facebook.com/groups/thecandlemakingworkshop
YouTube: https://www.youtube.com/blacktiebarncandleco
Website: https://www.blacktiebarn.com

🧰//LINKS TO COMMON OR HELPFUL CANDLE MAKING SUPPLIES (Great for those getting started!!)
Custom Labels, Stickers, and Tape: https://www.stickermule.com/unlock?ref_id=6984104701&utm_medium=link&utm_source=invite
shipping label printer (Rollo): https://amzn.to/3b8Lqlk
Shipping Label Pack (Rollo): https://amzn.to/3xhmKzW
Shipping Label Roll Holder (Rollo): https://amzn.to/2Ts33qF
Thermometer 1: https://amzn.to/2ZrkvuD
Thermometer 2: https://amzn.to/3qyg6lt
Thermometer 3: https://amzn.to/2OJocJX
Thermometer 4: https://amzn.to/3pyel6B
Respirator Mask: https://amzn.to/3reMwCw
Color Wheel (for mixing dyes): https://amzn.to/3pdrUcj

Plastic Stirring Spoons: https://amzn.to/2VcsYQk
Infrared Thermometer: https://amzn.to/3q93rG4
Heat Gun (Variable temp settings): https://amzn.to/2JjvDoz
Economical Scale: https://amzn.to/33oLWYs
Economical Scale: https://amzn.to/36cDcGI
Economical Scale: https://amzn.to/33pxSxJ
Presto Melter with spout: https://amzn.to/2VaIqwb
Pouring Pitcher: https://amzn.to/37lK4ky
Wick Trimmer: https://amzn.to/3fKG7cP
Wood Wick Trimmer: https://amzn.to/3kBVOr4
Paper Plates (9”) for color testing/pitcher trivet: https://amzn.to/2Je8lRe
Paper Plated (6”) for color testing: https://amzn.to/39osi2y
Glass Measuring Cup (my favorite): https://amzn.to/37hxL8C
Glass Measuring Cup Set: https://amzn.to/36ft8wM
Glass Measuring Cup: https://amzn.to/39lWf3b
Pipettes: https://amzn.to/2JfOn8S
Product Photo Light Box: https://amzn.to/33xgqKP
Wick Setter: https://www.candlescience.com/equipment/ez-wick-setter-single

🚍//BUSINESS, PACKING & SHIPPING SUPPLIES I USE:
Camera Gear (Video and Products): https://amzn.to/3oNiaq2
My Custom Labels, Stickers, and Tape: https://www.stickermule.com/unlock?ref_id=6984104701&utm_medium=link&utm_source=invite
shipping label printer (Rollo): https://amzn.to/3b8Lqlk
Shipping Label Pack (Rollo): https://amzn.to/3xhmKzW
Shipping Label Roll Holder (Rollo): https://amzn.to/2Ts33qF
Tape Gun: https://amzn.to/3dYUycW
Packing/Shipping Tape: https://amzn.to/3u7Mb5Z
Packing Peanuts (Environmental Friendly): https://amzn.to/2OJoUqB
White Shipping Box - Pack of 50, 6 x 4 x 3: https://amzn.to/3agrmxr
White Shipping Box - Pack of 25, 6 x 4 x 4: https://amzn.to/2MN7okV
Aviditi White Mailing Boxes - Pack of 50, 5.5 x 3 1/2 x 3 1/2:https://amzn.to/3d4Dbs0

💥//OTHER VIDEOS YOU MIGHT LIKE
Candle Making Supplies for Beginners: https://youtu.be/PdXjCyN0MsI
All About Wicks: https://youtu.be/FVlsH3N4T3M
Candle Making Business Basics: https://youtu.be/1kZpkmE39a0
Candle Testing: https://www.youtube.com/watch?v=pHNaa...
Making Candles at Home: https://youtu.be/-CE0gM3ja98
Troubleshooting Candle Making Problems: https://www.youtube.com/watch?v=GTq7o...
Company Origin and Beginner Tips: https://youtu.be/qrA90ZZcbZU

NOTE: This description and video may contain affiliate links to products I enjoy using myself. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. I appreciate your support!

Видео INTERVIEW AN EXPERT | Tips on Product Branding, Trade Shows, Selling & More | Candle Small Business канала Black Tie Barn