Baselworld is over. Here's why.

Baselworld is dead. over. period. Today, we're talking about the best releases from Baselworld's 103-year run, from Rolex Submariner to the Audemars Piguet Royal Oak.

Quarantine with us! Binge: https://www.youtube.com/playlist?list=PLZmwH_mAVD-DyqivzC45sRiAuO8Zj_xXr
For new releases + fantastic events: Fill out our short event questionnaire : https://bit.ly/2QS7eaM
Catch up on our latest articles: https://theoandharris.com/articles/

-- Use "WASHYOHANDS" discount code at checkout to get $19 OFF your purchase of any strap --

More of Theo & Harris: shop: http://bit.ly/theoandharris-watchshop
instagram: http://bit.ly/theoandharris-instagram
partnership contact: anna@theoandharris.com
watch inquiries: info@theoandharris.com

Today, Christian dives into the end of Baselworld, discussing some of the show's best releases from its 103 year run.

During its run, the Baselworld fair has played a major role in the launch of some of the most important models in watch history, from Rolex to Patek to Seiko. And if you're unsure about what a difference launching at Basel made, think about the Rolex Submariner. The watch is often credited as being the first modern dive watch...only it wasn't. That credit goes to Blancpain's Fifty Fathoms, BUT Blancpain didn't launch their watch at Basel, and Rolex did. Thus, we see who typically gets the credit.

But of course, there are more legends still. In 1969, Zenith's El Primero and Heuer's Caliber 11 were both launched at the same Baselworld fair, the two models often cited as being the first automatic chronograph calibers. In 1972, Audemars Piguet changed the very definition of luxury when they released the Royal Oak at Basel, and in 1999, they were the home of the release of one of the most significant luxury watches of the last 20+ years, the A. Lange & Sohne Datograph.

So what happened? Well, a few things. First, options. Brands, thanks to the Internet being the booming world within itself that it is, had the ability to extend their reach far beyond the halls of Basel, to literally cut out the middle man and connect directly with consumers without first needing to show off their wares to a select group of journalists and industry insiders. And then there's the issue of taking criticism, of which Basel has been historically unskilled. While some brands had left the fair sooner, it wasn't until 2018 that things got really bad with the exit of the entire Swatch Group roster, everyone from Hamilton and Tissot to Breguet and Omega. And now, in 2020, the final nail in the coffin - the departure of the fair's staunchest supporters in the form of Rolex, Tudor, and Patek Philippe (not to mention all of LVMH, which includes Tag Heuer and Hublot).

Видео Baselworld is over. Here's why. канала Theo and Harris