No I.D: Producing artists vs. producing hits | Loop

In conversation at Loop 2016, veteran producer, beatmaker and label executive No I.D. talks of working with Vince Staples, constructing a career ark, and choosing the right material for the right artist.

Watch more: No I.D: Making beats for Jay-Z and longevity in hip hop:
https://www.youtube.com/watch?v=YlV7MN7CyuI

See more from Loop:
https://www.ableton.com/blog/categories/loop/

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