✈️ Should You Start a Travel Blog? (Pinterest Strategy)

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Should you start a travel blog in 2025? And if so, can Pinterest actually be your main traffic source? That’s exactly what I’m breaking down in this video.

I’ll be honest up front — I don’t run a travel blog yet. But I do run multiple Pinterest accounts in other niches, and I’ve learned exactly what works (and what doesn’t) when it comes to building traffic. If I were to start a travel blog right now, this is the exact strategy I’d use to get traction fast, grow my traffic, and turn it into a business.

The first thing to know is that the travel niche definitely works on Pinterest. People use Pinterest to plan vacations, save itineraries, and research destinations. That said, it’s also a little seasonal. Traffic spikes during summer breaks, holidays, and popular vacation times. If you understand that and plan your content calendar around it, you can get consistent results instead of stressing over seasonal dips.

Another big factor is where your audience comes from. If you want to make money with ads, US and Canadian traffic is the most valuable. Ad networks like Mediavine or Raptive pay way more for North American visitors compared to Europe or other regions. So if you’re starting from scratch, it makes sense to focus your content on US destinations first. Writing a guide to New York City or Yellowstone National Park is going to pay off more than writing about a random European city — even if the traffic numbers are the same.

Now, let’s talk about content ideas. Travel is full of possibilities. You could create city guides for every major destination in the US, listicles like “10 Things to Do in Miami,” “What to Avoid in Chicago,” or state-by-state roundups like “The Best Things to See in Colorado.” National park guides are huge on Pinterest too. And the best part is that every one of these posts can turn into multiple pins, giving you more chances to rank and get clicks.

You can also combine travel with related niches to stand out. For example, camping and hiking content ties in naturally with travel, and people love saving that kind of content on Pinterest. Posts like “Best Hiking Trails Near Denver” or “Essential Camping Gear for Yellowstone” let you target two niches at once — travel plus outdoors. This opens up way more keyword opportunities and makes your blog unique compared to generic travel sites.

And of course, there’s affiliate marketing. Travel blogs are great for monetization beyond just ads. You can recommend travel gear, backpacks, luggage, camping equipment, hiking boots, even flights and hotels through affiliate programs. If you’re smart about weaving these into your posts, you can build multiple streams of income on top of ad revenue.

So what’s the game plan? If I were starting today, I’d begin by researching what’s already working. Go on Pinterest, type in travel-related keywords, and see which blogs are ranking. If they’re running ads, it means they’re making money. That’s your proof of concept right there. Tools like PinClicks can help speed this up by showing you keyword volume and annotated interests, but even manual research can give you a clear picture. The key is not reinventing the wheel — find what’s working, and then put your own spin on it.

To wrap it up: yes, you can absolutely start a travel blog in 2025 and use Pinterest to grow it. The niche is competitive, but it’s also massive, with endless content ideas and monetization options. If you focus on high-value traffic (like US readers), publish consistently, and create content people are already searching for, you’ll give yourself a real shot at success.

And if you want to skip the guesswork, everything I share here — my pin templates, research workflows, and custom tools — is inside my private community Pin Lions 🦁. That’s where I go deep with members and show exactly how I scale my accounts. You’ll find the link in the description below.

So if you’ve been wondering whether it’s still worth starting a travel blog this year, this video will give you the roadmap. Watch until the end, take notes, and then start creating — because the best time to start building traffic was yesterday, and the next best time is right now 🚀

Видео ✈️ Should You Start a Travel Blog? (Pinterest Strategy) канала David Kowalski