You Know You've Hit It When You Get a WOW!

http://www.LloydMarketingGroup.com
Lisa Lloyd is a highly successful entrepreneur, inventor, and patent holder who has licensed each of her seven patents. Her products can be found in stores globally licensed by brands like Scunci®, Vidal Sassoon®, Goody® and Suave®.

She also has a long history of helping inventors bring their products to market. After the success of her first licensed product, a hair accessory called the French Twister, Lisa cofounded the Inventors Association of Arizona with her mother, which is still thriving today! Due to her organization's success, she was invited to share her secrets with the United Inventors Association and also became its president.

Stephen interviews Lisa about her experience licensing her ideas for products, including how easy it was to get into companies looking for ideas. Lisa explains how she got in touch with companies looking for ideas (this was before the Internet) and that these companies treated her well.

Over the years, Lisa has been very successful at getting national media attention for her products, including getting on Dr. Phil, the Big Idea with Donny Deutsch show, and the first season of ABC's Shark Tank, where she received three offers.

Stephen has known Lisa for 25 years and brought her on inventRightTV to discuss how to invent. Even professional inventors struggle to answer this question! What's the process? How do you do it? Lisa has been researching the best practices of innovation and inventing, learning as much as she can about how leading innovators innovate and ideate.

She's taken what she's learned from Fortune 500 companies and brought it to the level of the independent inventor, so they can use the same principles. Lisa explains that the reason why companies are not licensing more products is because the ideas they receive are not solutions to problems that will sell. If your solution is not dramatically better enough, it won't net profit for the company. That's the only way to get consumers to switch to something new. You know you've hit it when you get a "Wow!"

"Competing Against Luck" — https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/B01IIGPYGC/

Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Cofounded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas for products. Visit http://www.inventright.com for more information and to become their student.

Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.

New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.

Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.

Hell-bent on becoming a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": https://www.amazon.com/gp/product/1653786256/

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Видео You Know You've Hit It When You Get a WOW! канала inventRightTV