Google Trends & Holiday eCommerce Marketing Tips 2021 | News & Trends

Google’s Head of eComm shares specific steps small businesses can take to optimize their holiday marketing strategy in 2021. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends

0:00 Who is Chris Moreno?
0:20 Holiday marketing shifts in 2021
1:02 Importance of having a strong online presence
1:43 Broadening your consumer audience
2:00 Google tools and platforms for holiday shopping
2:50 Importance of automation in ecommerce marketing

While there may be a lot of uncertainty during the 2021 holiday season, Head of eCommerce at Google MidMarket West, Chris Moreno, says there will be even more opportunity for small businesses to stand out. With high product demand and low supply issues, consumers will be cross-shopping more than ever to find new products and brands who can meet their needs quickly. That’s why it’s crucial to not only have an active online presence, but also to stay ahead of the curve by automating your campaigns and showing your full product inventory. Platforms like Google Smart Shopping, Google Images, Google Ads and Google Search are a few ways you can broaden your reach and show up when consumer demand spikes — because you never know what products or brands consumers are willing to consider when demand and availability fluctuate. As Chris provides more eCommerce marketing tips based on Google trends, he hones in on the fact that now is the time to take a digital approach to your holiday marketing and prepare for the early (and late) shoppers.

Statistics in this video are based on internal data from Google.

Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com

The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.

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