Today on Margaritas with Marguerita: Brie Williams of State Street Global Advisors

A Note from Marguerita Cheng, CFP® Pro — I invite you to tune in for this week's episode of my podcast and video show, Margaritas with Marguerita, where for 15 minutes each Friday at 5 pm EST, women learn from industry experts how to flex their financial muscles live on Facebook.

Meet our guest: Brie Williams, Head of Practice Management at State Street Global Advisors

Today's topic: Mental Models — The Anchoring Effect and How It Impacts Your Financial Decision Making

Rita and Brie discuss: 

1. Why is it important to understand the investor's biases?
2. Does one’s attitude or mindset influence their behavior?
3. Optimistic and pessimistic behavior manifests in anchoring bias. To level-set, what is anchoring bias, and what is its role in decision-making?
4. So is it better to have the rosier outlook?
5. In light of our current environment, your team has been focused recently on the concept of resilience. Is having resilience and being optimistic as an investor the same thing?
6. How can we gain greater self-awareness of where our own tendencies may fall?
7. Can you set your own anchor?

About Brie Williams: As Vice President of State Street Global Advisors and Head of Practice Management for the Global SPDR Business, Brie is responsible for engaging with clients to deliver the strategic and tactical consulting they need to take action. Brie is also the Americas ETF ESG Champion to advance the integration of SPDR ESG solutions with clients and partners. Brie and her Practice Management team are recognized for their award-winning work that focuses on improving the financial advisor and consumer experience. She guides wealth managers worldwide to make strong strategic choices that will enable them to adapt and thrive in a changing market.

Brie is the author of several articles related to wealth management practices a contributor to the financial news media and a highly regarded speaker at industry events. She was recognized by ThinkAdvisor as a Women in Wealth Management Trailblazer in 2020. Prior to joining State Street Global Advisors Brie was a Senior Vice President at Putnam Investments where she was responsible for their global brand strategy and building go-to-market strategies for the U.S. retail mutual fund business. Her professional background includes a career in advertising and consumer research collaborating with brands that we all know and love including Frito-Lay McDonald’s and Target.

Her work on Vonage earned her a Bronze Effie Award. Brie received her Master of Arts degree from Emerson College and her Bachelor’s degree from Southern Methodist University. She holds the FINRA Series 7 and 63 licenses. Brie is a member of the Professional Women’s Network at State Street and represents Women in ETFs on their Speaker’s Bureau. She also serves as an advisory board member for ESI ThoughtLab a thought leadership firm. Learn more at brokercheck.finra.org.

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