Leverage Product Strategy in a Product Sense interview

The path to acing ambiguous Product Sense / Case Study interviews as a L6+ (Director/GPM/Staff/Principal) PM actually requires:
LESS of trying to fit into a framework, and
LESS of trying to make up "scores" to segment and prioritize.

We've been taught to stick to a "framework" and use "scores" to sound structured.

But as PMs at L6+ levels, we know that's NOT how PM'ing is done in the real world.

...and that is why we are often triggered by the thought of trying to prep for yet another Product Sense / case study interview.

"How do I segment/prioritize?", "I can't come up with creative solutions on the spot" are symptoms that the frameworks are actually holding you back.

Imagine your frustration melts away when you bring your practical experience into these interviews....

... hello Product Strategy! When you zoom out and set your strategy up front, you are thinking TOPS-DOWN (aka showing big picture / system / ecosystem thinking).

Most of the education teaches a BOTTOMS-UP method: come up with different users, identify pain points, score, segment, prioritize, solution.

When you set your strategy up front (aka thinking TOPS-DOWN), your segmentation, prioritization, and creative solutioning actually get easier, because you already have a strategy in place!

That's why my client said "𝑻𝒉𝒂𝒕 𝒘𝒂𝒔 𝒔𝒖𝒑𝒆𝒓 𝒉𝒆𝒍𝒑𝒇𝒖𝒍. 𝑻𝒉𝒊𝒔 𝒊𝒔 𝒘𝒉𝒂𝒕 𝑰 𝒏𝒆𝒆𝒅𝒆𝒅." when I showed her to zoom out to set a strategy that actually is based on strategic reasoning and not based on random "scores."

#interviewtips #interviewpreparation #strategicthinking #productstrategy

𝐈 𝐚𝐦 𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐚 𝐠𝐫𝐨𝐮𝐩 𝐨𝐟 𝐏𝐌𝐬 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐨𝐧 𝐌𝐚𝐫𝐜𝐡 20 𝐭𝐨 𝐬𝐡𝐨𝐰 𝐭𝐡𝐞𝐦 𝐚 𝐦𝐨𝐫𝐞 𝐧𝐚𝐭𝐮𝐫𝐚𝐥 𝐰𝐚𝐲 𝐭𝐨 𝐚𝐜𝐞 𝐋6+ (𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫/𝐆𝐏𝐌/𝐒𝐭𝐚𝐟𝐟/𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐚𝐥) 𝐏𝐌 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬 𝐭𝐡𝐚𝐭 𝐢𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐫𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐡𝐨𝐰 𝐏𝐌'𝐢𝐧𝐠 𝐢𝐬 𝐝𝐨𝐧𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐰𝐨𝐫𝐥𝐝.

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#productmanagement #interviewpreparation #productsense #productmanager #productstrategy #interviewtips #jobsearchtips #careergrowth #interview #coaching #jobsearch #pm #interviewquestions #interviewhacks #jobseekers #jobinterview

Видео Leverage Product Strategy in a Product Sense interview канала Coach Nancy Chu