How Data is Revolutionizing Sports: Jay Kaufman's Journey from NBA to NRG

Discover how Jay Kaufman, former NBA executive and current head of sports at National Research Group (NRG), is leveraging data to transform the sports industry. From his 22-year tenure at the NBA to consulting with top leagues like the NFL, NHL, and PGA Tour, Kaufman shares insights on how data-driven decisions are shaping the future of sports. Learn about the importance of storytelling, simplification, and prioritizing data in a world flooded with information. Whether you're a sports enthusiast, data analyst, or business strategist, this deep dive into the intersection of sports and data is a must-watch!
Key Topics:
- Jay Kaufman's career journey from the NBA to NRG
- The role of data in billion-dollar media deals and league decisions
- How NRG is helping sports leagues and teams with strategic initiatives
- The future of sports data: storytelling, simplification, and prioritization
- Behind-the-scenes stories with NBA legends like David Stern
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