The 3 Types of B2B Content: Hero, Hub, and Hygiene!💡
CEO and founder of Didgeheads, Jessica R., breaks down the essence of each content type in B2B strategy.
Hero content, like white papers and infographics, stands as the cornerstone, crafted for longevity and outreach.
Hub content, on the other hand, focuses on keyword targeting and building topical authority, ensuring consistent engagement.
Lastly, hygiene content serves the audience directly, providing essential guides on product usage and services.
Understanding these distinctions can refine your content strategy for optimal results.
Our LinkedIn channel: Snackable Idea
Speaker's LinkedIn channel: Jessica R.; and their company channel: Didgeheads
#B2Bcontentstrategy #contentmarketing #contentcreation #snackable_idea
Видео The 3 Types of B2B Content: Hero, Hub, and Hygiene!💡 канала Snackable Idea
Hero content, like white papers and infographics, stands as the cornerstone, crafted for longevity and outreach.
Hub content, on the other hand, focuses on keyword targeting and building topical authority, ensuring consistent engagement.
Lastly, hygiene content serves the audience directly, providing essential guides on product usage and services.
Understanding these distinctions can refine your content strategy for optimal results.
Our LinkedIn channel: Snackable Idea
Speaker's LinkedIn channel: Jessica R.; and their company channel: Didgeheads
#B2Bcontentstrategy #contentmarketing #contentcreation #snackable_idea
Видео The 3 Types of B2B Content: Hero, Hub, and Hygiene!💡 канала Snackable Idea
Комментарии отсутствуют
Информация о видео
23 марта 2024 г. 2:30:02
00:00:53
Другие видео канала
When you sell tech, you have to enable your client to use it!💻
Spray and pray cold outreach is like "farting into a room"!💨📧
It's better to be different instead of differentiated...
3 Lessons from Working with Steve Jobs!💡
Excel + Python = Neptyne 📈🐍
🎥Corporate video is shifting from glossy to authentic bitesize content!💥
Why it's better to work with small businesses? 🤔
⏰ Don't wait to start your marketing!
Cold outbound is terrible... add value first!📞
The Content Amplification Approach!
Mastering Content Strategy💡
Stop using automation... people can tell! 👀🤖
❄️ The Goldilocks theory: not too hot, not too cold, just right!🔥
How turnaround expert wins 100% of prospects?🚀
Use Category Design to de-commoditize your business!
B2B influencer marketing is a white space...🌌
Pitch Anything by Oren Klaff! 🎤
Hiring Tip: Valuing Self-Learners!
🎙️How to come up with a topic for your podcast?💡
How to interview people to extract great business stories!