Optimizing Innovation: Dewi van de Vyver on Experimental Design and Product-market Fit

In this episode of co:lab by Cresco, Glenn L’hoëst speaks with Dewi van de Wijver, CEO of EFFEX, entrepreneur, and advocate for women in STEM.

Dewi shares her journey from co-founding Flowpilots to leading EFFEX, a KU Leuven spin-off specializing in experimental design software that helps industries streamline product development, reduce costs, and accelerate innovation.

She dives into product-market fit, explaining why startups fail when they build what they think customers want instead of validating demand. Dewi also discusses leadership, transparency, and breaking barriers for female founders in tech, sharing insights from her work with ADA Talks and Belgium’s STEM Platform.

Tune in now for expert insights on scaling, innovation, and women in tech.

Видео Optimizing Innovation: Dewi van de Vyver on Experimental Design and Product-market Fit канала co:lab by Cresco