Content Strategy Secrets Role Clarity, AI, & Marketing Debates!

Improve your content by answering this question 👇

I had the false belief that all content needs to be shiny

That bland or generic content was a BIG no-no

But Vivek proposed a better way:

Ask each piece of content this question:

What job do we want this content to get done?

And sometimes, that answer may be a generic article

With the job of getting them to a differentiated piece of content

"I think it's a problem when that bland content is present in the wrong part of your campaign or funnel."

Get intentional with each piece of content

And watch your content's effectiveness soar 📈

Видео Content Strategy Secrets Role Clarity, AI, & Marketing Debates! канала On Marketing Podcast