How Allianz Sets the Benchmark for Digital Excellence | CX Circle EMEA 2026

How does a global brand like Allianz set the benchmark for digital excellence?

In this Client Club session, Ben Walton (Web Optimisation Manager, Allianz) shares how a fully embedded Contentsquare strategy is driving smarter decisions, stronger experimentation, and exceptional customer experiences.

Learn how Allianz successfully implemented and scaled all Contentsquare capabilities, why their testing roadmap is entirely driven by behavioral data, how they've built a culture of adoption and continuous optimization, and what it takes to deliver trusted, customer-first digital experiences at scale.
Explore more inspiring talks from CX Circle NYC in our dedicated playlist: https://youtube.com/playlist?list=PLzuAB_6P_QowRQFZhPsaw5fDZE0mGrr3G&si=kjTtV9yNnZPuy87o

👉Find out more about the CX Circle 2026 Digital Experience World Tour: https://contentsquare.com/cx-circle/?...

#CXCircleEMEA #Contentsquare #Allianz

00:00 About Allianz: Brand & Global Presence
03:28 The Pet Insurance Business & Office Culture
05:45 What Sets Allianz Pet Apart
08:36 Customer Opportunities & Market Challenges
09:54 Successes & Awards with Contentsquare
10:45 Web Optimization Cycle
14:02 Product Analytics Insights
16:55 Voice of Customer (VOC) Implementation
18:07 Optimizing Marketing Content & Customer Feedback

About Contentsquare:
Contentsquare is an all-in-one experience intelligence platform that provides rich, visual, and contextual insight into customer behaviors, sentiment, and intent, across all channels. Try it for free to make sure you're delivering the right experience on web, mobile, and apps: https://contentsquare.com/?utm_source...

Видео How Allianz Sets the Benchmark for Digital Excellence | CX Circle EMEA 2026 канала CX Circle | by Contentsquare