In The Making of Land. Live. Take-Off. #DestinationDXB - 4K

DXB’s new visual identity takes the shape of two arrows meeting to form a three-dimensional ‘X’ in DXB – representing the ‘space in between’ landing and take-off, and all the thrilling opportunities available to discerning travellers.

The stunning showcase, captured in a short film released by both Dubai Airports and XDubai just following the new brand reveal today, captures what is the world’s longest swoop under a fixed structure. As showcased in the video, skydiver Mohammed Baker jumps out of a helicopter with a parachute emblazoned with the new DXB brand, gliding through the Dubai sky before performing what is believed to be a the world’s longest swoop - measuring 112m - under a structure, the Sheikh Zayed Road bridge. With Downtown Dubai providing a stunning backdrop, the video also showcases various stunts performed by 6 XDubai athletes including Hollywood stuntman, Damien Walters; wakeboarder, JB ONiell; parkour athletes Lynn Jung and Kie Willis; BMX rider, Ola Selsjord; and obstacle course racer, Barbara Company. A stunning cliff dive from Sheikh Zayed Road bridge into the Dubai Canal was also performed by Murilo Galvez, who was engaged by XDubai specifically for the occasion.

Видео In The Making of Land. Live. Take-Off. #DestinationDXB - 4K канала XDubai