Rob Pierce, CEO Wrays, on how Intellectual Property (IP) underpins business success.

Intellectual Property isn't just for big companies.  IP can make your small business more successful and more valuable.
IP can be as simple as a logo, and as complex as a radical new manufacturing process.
Rob PIerce is the CEO of Wrays International and an Intellectual Property (IP) expert. He breaks down IP into it's simplest form. 
He defines what IP is and explains why you need an IP strategy, just like you need one for marketing.
A well-executed IP strategy can make a small business more profitable, more valuable and easier to sell, when the time comes. 
If you think you or your business has something special or unique,  or you're considering starting a new business based on a unique idea or process or business model then it's worth creating an IP strategy. And the key steps to get started on your IP strategy are;

1. Identify
2. Capture
3. Protect
4. Manage

https://www.wrays.com.au/
And remember to contact Wrays for a free half hour consultation. Tell them Michael and David from www.smallbusinessbanter.com (http://www.smallbusinessbanter.com) sent you!
https://www.ipaustralia.gov.au/understanding-ip
https://www.australianmade.com.au/
Thanks for listening.  Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.
Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.
Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.
michael.kerr@kerrcapital.com.au (mailto:michael.kerr@kerrcapital.com.au)
www.ownertoownerpodcast.com.au (www.ownertoowner.com.au)
 

Видео Rob Pierce, CEO Wrays, on how Intellectual Property (IP) underpins business success. канала Owner to Owner Podcast