The Secret of Multi-Brand Strategy: Boost Sales in Saturated Markets #shorts

The Secret of Multi-Brand Strategy: Boost Sales in Saturated Markets

Are you in a saturated market and struggling to grow your sales? Here’s a game-changing strategy that successful brands use to revitalize growth: Multi-Brand Strategy!

In this video, we explore how brands like Naturals Ice Cream, Amul, and even giants like Tata and HUL have successfully implemented this strategy to cater to all customer segments.

What is a Multi-Brand Strategy?

Instead of expanding your current brand, you start a new brand in the same market.

This strategy helps you target different customer segments by offering varied pricing and product options.

For example, if you already have a premium ice cream brand like Naturals, you can start a more affordable brand like Amul Ice Cream to cater to a different customer base. It’s all about expanding your reach without competing with yourself!

Real-Life Examples:

Tata’s Zudio vs. Westside – Different pricing strategies under one parent brand.

HUL’s Rin, Wheel, and Surf Excel – Different price points for different segments in the detergent market.

Watch this video to learn how Multi-Brand Strategy works and how you can apply it to your business!

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Видео The Secret of Multi-Brand Strategy: Boost Sales in Saturated Markets #shorts канала Sharda Associates