Maserati, History of an Italian Legend - A Look Inside the Maserati Factory

7:22 Take a look at the Maserati Factory and the production's process!

Modena's most famous car brand is Maserati and still, it has almost never been profitable in its long history. But today, the legendary car manufacturer is part of the Fiat group and has new models designed by Pininfarina, the Maserati Quattroporte and the Maserati GranTurismo, which have been extremely well received. The Maserati legend is back!

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Modena is the home of sports cars. Carlo Maserati started there his empire and shared his passion for high-performance engines, traditional craftsmanship and aesthetics with his brothers.
Today, Maserati is part of the Fiat group. The cars' bodies are made by ITCA and are painted at the Ferrari factory using their state of the art technology. For the assembly process, Maserati leverages Comau’s robotic solutions. Once finished, the car is subjected to an exhaustive examination that guarantees its quality.

An excerpt from the documentary of NZZ Format "Italian Dream Cars: Maserati & Co". More from NZZ Format: https://www.youtube.com/user/NZZFormat

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