How to Plan a Marketing Budget for 2024

Marketing isn't free, which means you need to create a budget and determine where your resources will go.

Wondering how to plan a marketing budget? Dan from the WebFX Strategy team has some answers for you.

Putting too much spend in the wrong areas or not spending enough could hurt your business, so it's important you make the right call when allocating your marketing spend.

The benefit of digital marketing is that you can see data from your active campaigns, and if things aren't going your way, shift your spend to another area. You can also make adjustments to your campaigns while they're running if needed.

There are plenty of ways to optimize your digital marketing for the best return on investment. Digital marketing has an advantage over traditional marketing when it comes to flexibility.

Determine your overall marketing budget and make changes to where your money goes along the way (if necessary, of course).

In this video, Dan will discuss:
00:00:00 // Introduction to marketing budgets
00:00:30 // What should be in a marketing budget?
00:00:50 // Channeling traditional spend into digital marketing
00:01:41 // Why marketing budgets matter
00:02:17 // Things to think about before determining your marketing budget
00:02:55 // How to plan your marketing budget
00:04:12 // Conclusion

If you want to learn more about how to determine your marketing budget, check out our blog post on that topic:
https://www.webfx.com/blog/marketing/how-to-plan-a-marketing-budget/

To learn more about how to improve your online presence, head over to our content hub:
https://www.webfx.com/digital-marketing/learn/improve-online-presence/

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Видео How to Plan a Marketing Budget for 2024 канала WebFX