Chinese E-Commerce Ads Flood European Platforms | World Business Watch | WION

Chinese e-commerce giants Shein and Temu have launched aggressive ad campaigns across Europe. In the first 12 days of May, Shein’s ad spending in Europe surged 70 percent year-on-year, with the UK alone seeing a 135% jump. Temu also ramped up its presence, increasing ad spending in France by 40%.

#eu #china #shein

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