Warum Logos immer simpler werden

Logos werden seit Jahren immer simpler. Zu simpel? Zu c l e a n? Und warum eigentlich? Eine Exkursion.
Unser Instagram-Account: https://www.instagram.com/simplicissimusyt
@simplicissimusyt

Unser Kanal gehört zu funk, dem Netzwerk von ARD und ZDF. Weitere Infos:

Youtube: http://www.youtube.com/funkofficial
funk Web-App: https://go.funk.net
funk bei Facebook: http://www.facebook.com/funk
Impressum: https://go.funk.net/impressum

_______

Quellen:

[1]
Know your meme - Oversimplified Logo
https://knowyourmeme.com/memes/firefox-minimalist-logo

[2]
Just Creative - Logo Design Trends 2021 (2020)
https://justcreative.com/logo-design-trends-2021/

[3]
Campaign US - ‘Your new logo is cold and lifeless’: Consumers outraged after Petco removes cat and dog from logo (2020)
https://www.campaignlive.com/article/your-new-logo-cold-lifeless-consumers-outraged-petco-removes-cat-dog-logo/1702764

[4]
Under Consideration - Pringle and Ready to Mingle (2020)
https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_pringles.php

[5]
Under Consideration - Nice Shield Bruh
https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_warner_bros_by_pentagram.php
[6]
Velvet Shark - Why do so many brands change their logos and look like everyone else?
https://velvetshark.com/articles/why-do-brands-change-their-logos-and-look-like-everyone-else

[7]
Intel - Intel Brand and Visual Identity
https://www.intel.com/content/www/us/en/company-overview/visual-brand-identity.html

[8]
Scottsmoker - The Finals Logo Reimagined (2020)
https://www.scottsmoker.com/nba-finals-logo

[9]
Harvard Business Review - A Study of 597 Logos Shows Which Kind Is Most Effective (2019)
https://hbr.org/2019/09/a-study-of-597-logos-shows-which-kind-is-most-effective

[10]
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity (2019)
https://journals.sagepub.com/doi/abs/10.1177/0022243719845000?journalCode=mrja
https://westminsterresearch.westminster.ac.uk/download/49743b78fd5f830feb348b96fe6d6cf4817369aefd66025002a7342999530f5a/449749/Manuscript%20JMR.17.0241.R3.pdf

[11]
Better Marketing - Why Minimalist Logos Are the Best for Big Business (2020)
https://bettermarketing.pub/why-minimalist-logos-are-the-best-for-big-business-f9417a1bbafd

[12]
CB Creative Bloq - The 10 best logos of all time (2021)
https://www.creativebloq.com/features/best-logos/10

[13]
How to build a brand - 8 Benefits of Simple Logo Design (2014)
https://howtobuildabrand.org/branding/8-benefits-simple-logo-design/#:~:text=A%20simple%20logo%20is%20not,it%20with%20too%20many%20messages

[14]
Shutterstock - A new logo trend, termed “blanding,” features a mass-simplification of identity design. Discover how this minimalist approach to design can impact your brand.
https://www.shutterstock.com/blog/blanding-logo-design

[15]
99designs - Minimalism in logo design (2017)
https://en.99designs.de/blog/creative-inspiration/minimalism-logo-design/

[16]
Atlantic Press - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (2019)
https://www.atlantis-press.com/proceedings/cesses-19/125920349

[17]
Design Hill - Shell Logo History & Evolution Rising From Insignificance To An Iconic Status (2018)
https://www.designhill.com/design-blog/shell-logo-history-evolution-rising-from-insignificance-to-an-iconic-status/

[18]
Hanlon Creative - How the Mobile Revolution Changed Logo Design: Five Trends that Took Over in 2019
https://www.hanloncreative.com/blog/how-the-mobile-revolution-changed-logo-design-five-trends-that-took-over-in-2019
Musik:

Ian Post - True Detectives
Edvard Grieg - In the Hall of the Mountain King
Francesco D’Andrea - Pride
Uppeach - Sensation
Skygaze - Bloom Lude

Blue Wednesday - Cereal Killa; Apple Pies & Butterflies
https://open.spotify.com/artist/7185Q95lPFld0aoPqO6e0U
https://soundcloud.com/bluewednesday

Three Chain Links - Missing you lizenziert unter CC-BY.
https://threechainlinks.bandcamp.com/​

Kevin MacLeod - Georgian Chant; Habanera lizenziert unter CC-BY-4.0.
https://incompetech.com/​​

_____

Schön, verständlich, kritisch und fundiert. Wir machen Essays zu Fragen, die du dir noch nie, oder viel zu oft gestellt hast.

Видео Warum Logos immer simpler werden канала Simplicissimus