Amazon's Big 2025 PPC Algorithm Change (and How to Profit From It)

👉 Join the next Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge

In this session with Chris Rawlings, you will learn how to exploit the unannounced change in Amazon's algorithm that happened just this year in 2025 by walking through real PPC campaigns, real Amazon accounts, and real profitable product launches.

🔗 Get the PPC Cheat Sheet mentioned in the session here: https://sophiesociety.typeform.com/to/iwD0j7sn
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🎬 Other related videos:

▶️ The Loophole Amazon Sellers are Using to Steal Sales from Their Competitors: https://youtu.be/28FbtgU_IK4
▶️ Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql

👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:

➤ 00:00 Introduction and welcome
➤ 01:59 Chris Rawlings introduction and background
➤ 05:56 Old vs new Amazon advertising strategy
➤ 14:54 Current Amazon advertising landscape
➤ 20:45 PPC Cheat Sheet
➤ 26:35 PPC data loop concept
➤ 28:38 Case study: Home and kitchen brand launch
➤ 36:50 Case study: Skincare brand launch
➤ 41:52 Case study: Consumables brand launch
➤ 45:01 Case study: Home goods brand launch
➤ 49:21 Case study: Kitchen product launch
➤ 52:55 Mature brand campaign examples
➤ 59:10 New Amazon advertising features
➤ 01:00:07 Audience bid adjuster explanation
➤ 01:03:21 Business buyer targeting strategies
➤ 01:10:57 Q&A session
➤ 01:33:10 How to work with Chris
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🔶 About CHRIS RAWLINGS

Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.

With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.

👉 Join the next Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
▶️ Check out Chris' YouTube channel: @Chris-Rawlings
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🔶 Video host - AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.

👉 Learn more about what we do: https://orangeklik.com/

#AmazonFBA #AmazonPPC #ChrisRawlings

Видео Amazon's Big 2025 PPC Algorithm Change (and How to Profit From It) канала Orange Klik