Customer Loyalty and Brand Development: Dunkin’ Donuts CEO CXOTalk #675
According to Robert Rosenberg, former CEO of Dunkin’ Donuts, brand building strategy and creating brand loyalty relies on great customer experience and listening carefully to the market and target audience:
“I don't think you can create a brand without creating a great customer experience. The brand represents something to the customer that reflects what they want, their experience, and connection with the brand.”
Read the full transcript: https://www.cxotalk.com/episode/customer-loyalty-brand-development-dunkin-donuts-ceo
In this conversation, you will hear about these topics:
-- Customer experience and brand awareness
-- Measurement and metrics for building brand awareness
-- Listening to the customer
-- Market testing based on consumer data
-- Brand development process at scale
-- Digital transformation at Domino’s Pizza
Robert M. Rosenberg served as chief executive officer of Dunkin’ Donuts and Baskin Robbins from 1963 until his retirement in 1998. Under the leadership, the company grew from a regional family business to one of America’s best known and loved brands. Robert is the author of AROUND THE CORNER TO AROUND THE WORLD: A Dozen Lessons I Learned Running Dunkin’ Donuts. After retiring from Dunkin, Rosenberg taught in the Graduate School at Babson College and served many years on the boards of directors of other leading food service companies, including Domino‘s Pizza and Sonic Restaurants.
Видео Customer Loyalty and Brand Development: Dunkin’ Donuts CEO CXOTalk #675 канала CXOTALK
“I don't think you can create a brand without creating a great customer experience. The brand represents something to the customer that reflects what they want, their experience, and connection with the brand.”
Read the full transcript: https://www.cxotalk.com/episode/customer-loyalty-brand-development-dunkin-donuts-ceo
In this conversation, you will hear about these topics:
-- Customer experience and brand awareness
-- Measurement and metrics for building brand awareness
-- Listening to the customer
-- Market testing based on consumer data
-- Brand development process at scale
-- Digital transformation at Domino’s Pizza
Robert M. Rosenberg served as chief executive officer of Dunkin’ Donuts and Baskin Robbins from 1963 until his retirement in 1998. Under the leadership, the company grew from a regional family business to one of America’s best known and loved brands. Robert is the author of AROUND THE CORNER TO AROUND THE WORLD: A Dozen Lessons I Learned Running Dunkin’ Donuts. After retiring from Dunkin, Rosenberg taught in the Graduate School at Babson College and served many years on the boards of directors of other leading food service companies, including Domino‘s Pizza and Sonic Restaurants.
Видео Customer Loyalty and Brand Development: Dunkin’ Donuts CEO CXOTalk #675 канала CXOTALK
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Digital Transformation and the CIO Role with Lenovo Group CIO Arthur Hu (CXOTalk #291)Pomp Podcast #388: Robert Rosenberg on Lessons Learned Running Dunkin DonutsMedia Training: Crisis Communication Plans and Reputation Management (CXOTalk #686)Chief Information Security Officer Strategies 2021 (CXOTalk #670)Customer experience at Comcast (CXOTalk #673)Getting Your First CustomerDon Valentine, Sequoia Capital: "Target Big Markets"Getting to the Top in Product Marketing and Product ManagementHubspot | Behind the BrandPhilip Kotler: Marketing(CIO) Chief Information Officer Strategy: CIO Planning for 2021 - CXOTalk #688Digital Transformation in Healthcare and the Pharmaceutical Industry (CXOTalk #255)The Future of Strategic Communications/Public Relations with Bonnie Hillman - Market Me Podcast #43A.G. Lafley Defines Effective Business StrategyDigital Health: Platforms and Data with Dr. John Halamka and Dr. Daniel Kraft (CXOTalk #679)Customer Service Vs. Customer ExperienceTransformation Advice for Chief Information Officers (CIOs) -- CXOTalk #283Future of Telecomm with 5G and IoT - Vodafone (CXOTalk interview #310)Oracle CFO's Career Didn't Follow Straight Path