Changing Attribution Models in Google AdWords

👉 Watch the updated tutorial at https://www.youtube.com/watch?v=X-L1YtdBal0

In this video you'll learn how to change the attribution model used for conversions inside your Google AdWords account. And we'll also touch on the options which are... last click, first click, linear, time decay, position based and the data-driven attribution model.

EXTRA RESOURCES:

Understanding attribution models in Google Analytics: https://www.youtube.com/watch?v=R5iAvF8sHpQ
Getting started with Google AdWords: https://www.youtube.com/watch?v=kshBPb-qUTw
Google AdWords conversion tracking: https://www.youtube.com/watch?v=WgVOm7pxdOg
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Видео Changing Attribution Models in Google AdWords канала Loves Data