What is Verasity (VRA)?

Verasity (VRA)

Verasity uses blockchain to put the power back into the hands of publishers to significantly increase their engagement and their advertising revenues.

Verasity's proprietary blockchain technology, Proof-of-View (PoV), ensures that all views and associated audience metrics on the platform are accurate, secure, and transparent.

PoV was created to detect fraud and account for valid ads. Most of the time, algorithms influence what we buy and the videos that we see. The PoV system prevents the methods used by bad actors who try to manipulate view counts and audience metrics.

To provide accountability and transparency for views, a unique identifier is allocated to all parties using the system. When viewers create an account, they are assigned an anonymous and hashed ID that then marks the video views generated by that user.

Views are recorded like transactions on the blockchain for 100% transparency and immutability. View data and individual viewers' unique IDs are recorded on the blockchain anonymously, protecting the viewers' privacy.

Publishers integrate Verasity’s SDK with their existing video players and reward their viewers, generating 35% higher video views and revenues. An SDK, or Software Development Kit, is a set of tools used to program mobile applications. Neither the publishers nor the viewers have to change their workflow or habits.

Advertisers can guarantee their video ads are viewed and not ignored thanks to smart contracts on the Ethereum chain, while viewers are able to earn VRA by simply watching the content they already consume.

Content creators pay for reward campaigns with VRA which they purchase on exchanges.

When users see a trophy on the video, they are viewing which turns green, they claim rewards on their VeraWallet, a secure custodial wallet to store rewarded tokens. VRA earned by viewing videos is paid out immediately and can be used to buy products and services or to stake for 0.1% daily rewards. Every quarter revenues generated from the ads are used to buy back and burn VRA.

Verasity is growing fast; and the online ad ecosystem is extremely complex and involves many intermediaries, such as ad exchanges, brands, and networks.
Fun facts:
• Verasity’s management and development team of 25 people have been working together in the online space for over 7 years.
• Verasity has received the US patent to its PoV technology that detects and eliminates ad fraud and only records on the blockchain. It is the only protocol layer patented ad technology for the blockchain.
• Verasity has a focus on gaming publishers and esports. NFTs are available on their Esports Fight Club Store soon.
• Esports Fight Club is a platform where players can join global tournaments or choose to create and customize their own online tournament, bringing both amateur and professional players together.

https://www.youtube.com/channel/UCE1Lz10162jrQiVw3A0HUbA/videos
https://verasity.io
https://medium.com/verasity/proof-of-view-whats-the-value-of-a-view-aaea9c3d5710

Видео What is Verasity (VRA)? канала Media M