Boy on the Bike - Hovis advert's 2019 restoration | BFI
Old Ma Peggoty's house at the top of the hill in a fictional 'Northern' (actually South-Western) town is the last delivery in Ridley Scott's 'Boy on a Bike', voted one of Britain's best-loved adverts ever. Freewheeling down the cobbles of Gold Hill in Shaftesbury, Dorset, our young hero rides into the sunset in what is one of the most iconic moments in TV advertising history. There's wheatgerm in that there bread - but also a claim that falls foul of today's advertising standards, so the 2019 reboot had to re-record the narration. This restored version preserves the original in all its glory.
More information on BFI Player's Commercial Break collection:
https://player.bfi.org.uk/free/collection/commercial-break-british-advertising-on-screen
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Видео Boy on the Bike - Hovis advert's 2019 restoration | BFI канала BFI
More information on BFI Player's Commercial Break collection:
https://player.bfi.org.uk/free/collection/commercial-break-british-advertising-on-screen
Subscribe: http://bit.ly/subscribetotheBFI
Watch more on BFI Player: http://player.bfi.org.uk/
Like us on Facebook: https://www.facebook.com/BritishFilmInstitute
Follow us on Instagram: https://www.instagram.com/britishfilminstitute/
Follow us on Twitter: https://twitter.com/BFI
Видео Boy on the Bike - Hovis advert's 2019 restoration | BFI канала BFI
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