Diffusion of Innovation Theory: The "S" Curve

In every society there are specific segments of the population that try a new product or adopt a new behavior at different stages, but it always follows the same pattern, the "S" Curve. In this short video we introduce you to the concept of the "S" Curve and how it works to spread a new behavior across the population.

Видео Diffusion of Innovation Theory: The "S" Curve канала Rare