Afrocentricity: Centering African Worldviews in Communication

What happens when we stop viewing communication through a Eurocentric lens and instead center African voices, values, and worldviews? In this episode of Communication Campus, Dr. Malynnda Stewart explores Afrocentricity, a theory and philosophy developed by Molefi Kete Asante that redefines how we understand communication, culture, and identity.

Afrocentricity positions African experiences at the center of analysis — not as comparisons to the West, but as legitimate sources of theory, knowledge, and creativity. It emphasizes harmony, spirituality, community, and the generative power of language — what African scholars call Nommo. Through this lens, communication becomes an act of connection, liberation, and world-making.

📚 What You’ll Learn in This Episode:
The historical origins of Afrocentric theory and its response to Eurocentrism
Core Afrocentric principles: centering, agency, harmony, spirituality, and Nommo
How storytelling, call-and-response, and communal rhetoric shape Afrocentric communication
Why Afrocentricity transforms the study of rhetoric, dialogue, and leadership
How centering diverse worldviews decolonizes communication theory

🎓 About the Series:
This episode is part of the Interpersonal and Cultural Communication Theories playlist on Communication Campus, where Dr. Malynnda Stewart brings graduate-level communication theories to life with clarity, respect, and cultural depth.

💬 Let’s Connect:
If you’re enjoying this series, subscribe to Communication Campus and hit the notification bell to explore more theories that honor diverse perspectives and challenge us to rethink how communication shapes identity and community.

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Видео Afrocentricity: Centering African Worldviews in Communication канала Communication Campus