Content Marketing That Works Becky Lawlor on Original Research, AI, and Building Trust

How can original research and AI make your content marketing stand out in a crowded digital space?

In this episode of SaaS Stories, Becky Lawlor, founder of Redpoint, shares her 15+ years of experience in content strategy, how data storytelling changes marketing, and why B2B buyers trust research-backed content over generic AI-generated pieces.

Becky discusses:
- Why original research builds trust and brand authority
- How to use AI in content marketing without losing credibility
- The biggest content marketing mistakes B2B brands make
- How to increase content engagement and drive conversions
- The best ways to integrate research into SaaS marketing strategies
- If you're a content marketer, SaaS founder, or B2B strategist, this episode reveals how to create content that actually works.

Check out our website! https://hatmedia.com.au/

Listen to the Audio Version Here:https://open.spotify.com/episode/5fqYICIyrTlGVJvs32M4JY?si=f638cb280ad34465

00:00 Introduction
00:19 Becky's Journey into Content Marketing
03:22 The Importance of Original Research
06:38 Insights from B2B Buyer Surveys
10:13 Leveraging Original Research for Brand Trust
18:59 AI in Content Creation
25:41 Common Content Marketing Mistakes
27:58 Measuring Content Marketing Success
30:46 The Role of In-Person Events
32:30 Final Thoughts

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Видео Content Marketing That Works Becky Lawlor on Original Research, AI, and Building Trust канала SaaS Stories