Opportunity Move

Dr. Coon explains Opportunity Move, a shift that occurs when an agent redirects attention toward an option offering stronger or clearer value. She works to free a large rubber pig, then quickly abandons it and commits to a new toy that provides faster, more immediate reward. The sequence shows how individuals reallocate attention to the choice with the highest perceived return the moment it becomes salient. POV: attention flows to the option signaling the greatest value.

Source: Loewenstein & Wojtowicz – The Economics of Attention (2025) Google Scholar

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