90s Alternative Style | Ray Gun Magazine

Ray Gun 'the Bible of Music & Style' Magazine under the art direction of David Carson was a breeding ground for the evolution of alternative culture in the US. Although Carson only worked on the magazine for the first three years of its circulation, his original graphic design style and tone for the displaying the experiential set the tone for the subculture publication of the decade.

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Tchad makes fashion, art and cultural analysis content to explain the flow of creativity through public figures, movements and moments. Her style evolution series, which begun her work, examines the social, political and economic conditions behind the stylistic choices of fashion icons.

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