The Korean sunscreens that changed K-Beauty. Meet Hera: the iconic Korean sunscreen brand.

In recent years, Korean sunscreens became a global sensation for their comfortable and ultra lightweight formulas, but did you know that until 15 years ago, many people in Korea believed foreign sunscreens were superior to Korean sunscreens?

In today’s video I’ll discuss how a beauty brand called Hera changed the perception of domestic sunscreens in Korea and earned the title of “Korea’s National Sunscreen Brand”.

The video is available with English and Italian subtitles:

🇬🇧 The Korean sunscreens that changed K-Beauty. Meet Hera: the iconic Korean sunscreen brand.
🇮🇹 [SUB ITA] Le protezioni solari coreane che hanno cambiato la storia. Vi presento: Hera.

#koreansunscreen #koreanskincare #hera

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▌ PRODUCTS MENTIONED IN THIS VIDEO:

▪ Hera - Sun Mate Leports SPF50/PA++++
(헤라 - 선 메이트 레포츠 프로 워터프루프SPF50/PA++++)

Ingredients and details:
https://themonodist.com/2022/10/27/hera-sun-mate-leports-pro-waterproof-spf50-pa/

Shop:
🌐 Stylevana http://shrsl.com/3s1r8 (*)
🇰🇷 Amoremall: https://bit.ly/3UopMgT
🇰🇷 올리브영: https://bit.ly/3DXxLfz

▪ Hera - UV Protector Multi-Defense SPF50+/PA++++
(헤라 - UV프로텍터 멀티디펜스 SPF50+/PA++++)

Ingredients and details:
https://themonodist.com/2022/10/27/hera-uv-protector-multi-defense-spf50-pa/

Shop:
🌐 Yesstyle: https://tidd.ly/3taSeXX (*)
🌐 Stylevana: http://shrsl.com/3s1rb (*)
🇰🇷 Amoremall: https://bit.ly/3U8iM8n
🇰🇷 올리브영: https://bit.ly/3E2Pm5G

▪ Hera - UV Protector Tone-Up SPF50+/PA++++
(헤라 - UV프로텍터 톤업 SPF50+/PA++++)

Ingredients and details: https://themonodist.com/2022/10/27/hera-uv-protector-tone-up-spf50-pa/

Shop:
🌐 Yesstyle https://tidd.ly/3WOSM3J (*)
🇰🇷 Amoremall: https://bit.ly/3Wv6jwS
🇰🇷 올리브영: https://bit.ly/3t0FHXi

▪ Hera - Sun Mate Airy Sun Milk SPF50/PA++++
(헤라 - 선 메이트 에어리 선밀크 SPF50/PA++++)

Ingredients and details:
https://themonodist.com/2022/10/27/hera-sun-mate-airy-sun-milk-spf50-pa/

Shop:
🇰🇷 Amoremall: https://bit.ly/3Ua2n3k
🇰🇷 올리브영: https://bit.ly/3DZ3L34

Links marked with (*) are affiliate links. If you make a purchase through one of my affiliate links, I will earn a small commission. The commission is paid by third party companies and does not affect the price you pay for the item. Commissions help fund the hosting fees and the content production of the Monodist.

▌ TIMESTAMPS

0:00 - Intro
1:16 - Popularity of foreign cosmetics in Korea
3:24 - 2012 sunscreen controversy
5:05 - The story behind Hera’s iconic sunscreens
10:43 - Product focus: Hera - Sun Mate Leports
12:49 - Product focus: Hera - UV Protector Multi-Defense
15:37 - Product focus: Hera - UV Protector Tone-Up
17:29 - Product focus: Hera - Sun Mate Airy Sun Milk
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▌ DISCLAIMER

I translated all facts and contents in this video from original Korean sources, so I kindly ask you to credit me, Odile Monod, if you’re planning to use any of the information included in the video.

▪ Sources and recommended readings

[경제 카페]소시모는 "선크림 함량미달" 판정... 식약청선 "소시모 실험 검증미달". www.donga.com. (2012, July 23). https://www.donga.com/news/Economy/article/all/20120723/47992775/1

더존비즈온. 수입보다 국산, 고가보다 저가, 기능보다 안전. 중앙일보. (2014, June 21). https://www.joongang.co.kr/article/15031075#home

정영현. 로레알코리아 "7,000억원 투자". 서울경제. (2003, September 28) https://www.sedaily.com/NewsView/1HLTB0V9PV

외제화장품 선호추세 지난해도 여전. 언론사 뷰. (1999, February 1). https://v.daum.net/v/19990201165600071

"소비자들은 품질 좋은 외제를 선호한다". 언론사 뷰. (1993, December 18). https://v.daum.net/v/19931218112800802

EBN "썬크림, 성능은 같은데 가격은 28배 차이". (2012, July 22). https://bit.ly/3U4L6bv

Видео The Korean sunscreens that changed K-Beauty. Meet Hera: the iconic Korean sunscreen brand. канала Odile Monod - The Monodist