How to Sell Digital Products With WooCommerce | The Journey

On the surface, selling digital products with WooCommerce doesn’t seem much different than selling physical goods. You need to create a website detailing your products, drive relevant traffic to said site, and convert the visitors into customers. Check out more The Journey content at https://bit.ly/GDTheJourney.

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⏰TIMESTAMPS⏰
00:00 – Introduction
00:39 – What types of digital products can you sell?
01:07 – The benefits of selling digital products
02:20 – How to sell digital products with WooCommerce
02:59 – DEMO – Setting up WooCommerce for selling digital products
04:36 – Wrap up

However, there are some key distinctions that require consideration. Whether you sell software, audio files, NFTs, or written content, you must take these into account if you want to sell your digital products successfully.

In this video, we will look at how to set up digital products on WooCommerce and the steps you can take to optimize their sales while reducing performance and security issues.

Why sell digital products through your ecommerce site?
High margins
Digital products can offer incredibly high margins. The cost to produce one digital good is the same as producing 100. This means that once your sales ramp up, your margins progressively increase as revenue rises while your costs remain the same. At a certain level of sales, the marginal costs for your digital goods can approach a value of almost zero.

Simpler logistics
With digital products, you don’t need to manage any inventory. This means your logistics are simplified as you don’t have to worry about shipping items to customers or ensuring that you have enough stock on hand to satisfy your customers’ demand. Given that logistics is often the most complex aspect of ecommerce, this can serve as a tremendous boost to your business’ health.

Low overhead
When you sell digital products, you are free from the most of the overhead costs typically incurred by brick-and-mortar stores and online stores selling physical goods. For example, raw materials, office rent, warehouse fees, utilities, and staff wages are common costs to procure, store, process, and deliver goods.

More time
The simplified business model helps ecommerce sellers maximize the value of their time. With digital products, most of the work is done upfront. Upon launching your product, getting visitors to your site, and managing your business are the only areas you need to work on for the business to operate.

Selling digital products is an effective way to grow ecommerce revenue — all without the challenges of traditional order fulfillment. That said, an effective strategy and a product that solves customer needs is still required if you hope to find success. Take note of the steps in this guide so that your downloadable shop offers the same quality and convenience as any other ecommerce site.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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