Why school and university websites lose students before they even apply

Most school and university websites try to serve four audiences from a single homepage: prospective students, current students, parents, and staff. The result is a site that serves none of them particularly well.

Information architecture is where education web design wins or loses enrollments. Getting a prospective student from interest to application requires a clear path through a site that may also be managing course catalogs, resource libraries, admin tools, and event calendars. Every friction point in that journey is a prospective student who did not finish the process.

At Lavender Giraffe, we design websites for schools, universities, training companies, and e-learning providers across the EU and UK. We also implement LearnWorlds and Moodle platforms for online course providers.

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