SKAdNetwork 201: A guide for marketers for running user acquisition in a post-IDFA world

The dust has settled on the apocalypse. It's clear that the post-IDFA world is here to stay.

Marketing isnt going away, mobile apps arent going away - however we need a new way to operate in the new post-IDFA paradigm.

This session offers a playbook - and outlines some of our key recommendations for adapting your mobile marketing strategy. We offer concrete examples, outline exactly how things will be different - and describe what you need to do to adapt.

⚙️How does SKAdNetwork work?
⚖️How is conversion tracking different with SKAdNetwork vs. MMPs?
🏗How does campaign structure change with SKAdNetwork(vs. the current paradigm)?
🔺How should you construct onboarding experiences to provide clear signals of user value to SKAdNetwork?
🤑How do you measure and report on performance under SKAdNetwork?

In this Youtube Live, we answer some of the answers we're arriving at to the most pressing questions in the new paradigm.

View the slides here: https://docs.google.com/presentation/d/1BFmxWmj_hwZeL9YBDrQbh4sUAv8pm7it-lZTNq0GxCg/edit?usp=sharing

Видео SKAdNetwork 201: A guide for marketers for running user acquisition in a post-IDFA world канала The Mobile User Acquisition Show