Spark Creative Ideas with Piera Gelardi (Refinery29) at Girlboss Rally

Piera Geldardi is on stage at the Girlboss Rally, sharing her secrets for tapping into courageous creativity, which is what happens when you combine imagination with integrity, and show up with your whole self into the work that you do. 🎙 Subscribe to the Girlboss Radio podcast: https://bit.ly/GirlbossRadio

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Piera Gelardi is Executive Creative Director and co-founder of Refinery29, the award-winning global media company that empowers and inspires women around the world. Since launching Refinery29 in 2005, the company has grown from 4 to 400+ employees, received five Webby awards, eight American Photography and American Illustration awards, brought home a CLIO, and secured a spot for four consecutive years on Inc. 500's Fastest Growing Companies in the U.S. Piera leads a growing team of creatives who bring the R29 brand to life online and IRL through original content, branded campaigns, and experiences. One of her favorite projects to date was the massively ambitious 29Rooms—an artistic, multi-sensory event that became a social media sensation reaching 45million people worldwide. She is an active member of the design and entrepreneur communities who speaks frequently on topics of leadership, design, style, and creativity. In 2014, Piera co-authored her first book, the New York Times best seller Refinery29: Style Stalking. Prior to the launch of Refinery29, Piera was Photo Director at CITY magazine, which won an ASME for Best Photography as well as numerous SPD awards under her direction.

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Dive straight into the juicy stuff:
00:00 Piera Gelardi cofounder and execute creative director of Refinery29 on stage at Girlboss Rally speaking about courageous creativity
0:28 Piera welcomes you into her office “The Peach Pit” where she hosts her creative brainstorming sessions for Refinery29
02:10 Piera leads a shake out, to get out of your head and into your body to create an environment for creativity
04:56 Piera introduces herself and how she started Refinery29
9:22 Piera shares her experience with feeling confident in the creative and artistic aspects of her role, but not in the leadership and executive portions of her role and how she overcame that
15:37 Piera explains a time in Refinery29’s history when their creative content wasn’t matching their vision due to bottlenecks in the creative process and how she solved this company-wide and created their own stock photography through a diverse, real women angle
19:48 Piera recalls after the 2016 election how she drove courage and showed up for her team with a creative healing session and a creative brainstorm about how to catalyze change and show up for their audience which resulted in viral moments and momentum for a new approach
26:05 Piera explains her approach to creating conditions for true creativity

Видео Spark Creative Ideas with Piera Gelardi (Refinery29) at Girlboss Rally канала Girlboss