How Levi's Became a Denim Icon
Let's go back in history on this day, all the way back in 1873, U.S. patent number one, 39 121 was issued to a Latvian immigrant, Jacob Davis, and a German born businessman named Levi Strauss. It was for an improvement and fascinating pocket openings. As mundane as that may sound. The invention being patented was for metal rivets designed to hold indigo denim waist overalls together. What we now know today as blue jeans.
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