13 Questions to Ask When Choosing a Virtual Event Platform

Ask these questions to find the right virtual events platform for you.

Using the right virtual event platform can take your virtual event to the next level. From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event.

When choosing a virtual platform, though, it is important to ask the right questions so you can be sure that it will provide the right features and benefits for your event. After all, there are dozens of features that are available with many virtual event platforms.

To help you to discern between platforms, and to prepare you for choosing the right one, we’ve prepared a list of questions to have on hand. These questions will help you learn more about the platform and find the right fit for your virtual event.
Why Use a Virtual Event Platform
A virtual event platform is dedicated to hosting, planning, and producing your virtual event. With so many available features, a virtual platform can automate and organize your event for your event team.

There are many different types of virtual event platforms available, and each can offer their own unique benefits.

Features common with virtual event platforms include:

The ability to customize the platform with your event branding
The ability to record and store the event content
Dedicated spaces for sponsorship/monetization
Live broadcast capabilities
Varying space types or “venue” types

The virtual event platform that you go with should be web-based with mobile compatibility. Make sure that it offers live 24/7 customer support so that you can reach out to them in case your event experiences technical issues.

Some platforms are also tailored for a specific task. If you are hosting an in-person event and you want your attendees to access digital aspects of the event, like a schedule or map, then you can choose a virtual event platform designed for mobile apps and small amounts of digitization.

Other virtual event platforms are robust, and they can host not only the event itself but also the initial marketing, the data collection, lead rendering, event follow-up, attendee engagement, and much more.

1. What Types of Communication Features Does This Platform Have?
2. Does it Have Event Management Features or Integrations?
3. Do You Capture, Record, and Store My Event’s Content?
4. Does This Platform Offer Advertisement Space or Other Monetization Features?
5. Do You Offer Different Space Types?
6. Do You Offer Branding Opportunities or Other Ways to Customize the Platform?
7. Can I See the Backend of the Virtual Event Platform Functions?
8. Where Will the Social Media Integration Buttons Be Seen By Attendees On the Platform?
9. Does This Virtual Events Platform Allow for the Uploading and Scheduling of Pre-recorded Content?
10. Does This Platform Support Live Broadcasting or Webcasting?
11. Do You Offer Live Troubleshooting?
12. Do You Provide Any Analytics, Insight, Or Metrics?
13. How Does Your Company Expect to Grow in the Upcoming Years?

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