Alibaba, BYD Try to Turn Football Fans Into Shoppers

In Europe, amid the celebrations around the UEFA European football tournament, something else is part of the landscape now: Chinese company sponsors, from EV-maker BYD to AliExpress and AliPay. Ed Ludlow and Caroline Hyde discuss on "Bloomberg Technology."
--------
Like this video? Subscribe to Bloomberg Technology on YouTube:
https://www.youtube.com/channel/UCrM7B7SL_g1edFOnmj-SDKg
 
Watch the latest full episodes of "Bloomberg Technology" with Caroline Hyde and Ed Ludlow here:
https://www.youtube.com/playlist?list=PLfAX25ZLrPGTygCwn55voYZ_LYyKjxokJ
 
Get the latest in tech from Silicon Valley and around the world here:
https://www.bloomberg.com/technology
Connect with us on...
X: https://twitter.com/technology
Facebook: https://www.facebook.com/BloombergTechnology
Instagram: https://www.instagram.com/bloombergbusiness/
 
Follow Ed Ludlow on X here: https://twitter.com/EdLudlow
Follow Caroline Hyde on X here: https://twitter.com/CarolineHydeTV
 
Listen to the daily Bloomberg Technology podcast here:
https://www.bloomberg.com/podcasts/series/bloomberg-technology
 
More from Bloomberg Business
Connect with us on...
X: https://twitter.com/business
Facebook: https://www.facebook.com/bloombergbusiness
Instagram: https://www.instagram.com/bloombergbusiness/
LinkedIn: https://www.linkedin.com/company/bloomberg-news/
TikTok: https://www.tiktok.com/@bloombergbusiness

Видео Alibaba, BYD Try to Turn Football Fans Into Shoppers канала Bloomberg Technology