Copywriters vs Writers - What's the Difference

Maybe you’re a company that needs to get some copy writing done for your website, blog, social media, scripts for videos or voice-overs. Or, maybe you’re a creative pro who needs copy writing for a client project, like a website, a brand-voice strategy project, advertising copy or an email marketing campaign. In this video I share some secrets about hiring a copywriter and executing copy writing projects:

• Scoping your copy writing project
• Questions you need to ask yourself before you hire a writer
• How to be sure you get what you want
• How to find a copywriter
• What to ask the copywriter when you contact them
• How to get references and what to ask those references when you talk to them
• What to expect when you hire a cheaper copywriter
MENTIONED IN THIS VIDEO:
Amy McGlinn, Copywriter
http://amymcglinn.com/

#copywriter #creativeprofessional #graphicdesign #businessdevelopment #marketing #branding #brandstrategy
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

Видео Copywriters vs Writers - What's the Difference канала Philip VanDusen