3.7 Use Analytics Together With Google Ads - Analytics Academy on Skillshop

Why and how to link Google Ads to Google Analytics? Watch and learn.

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop -- coming soon! Be sure to subscribe to the Google Analytics YouTube channel, and we'll announce when the all-new courses are available.

In the meantime, enjoy these video previews from the course lessons:

https://www.youtube.com/playlist?list=PLI5YfMzCfRtZNBRmhTEJkcHYvN_x_wpxM

Maximize your marketing impact by linking Google Analytics to Google Ads! This video guides you through the simple steps to connect these platforms, enabling you to access detailed insights into your ad performance, optimize bids, and refine your strategies based on precise data. Learn how to track campaign effectiveness, calculate return on ad spend, and use advanced attribution tools to understand your customers' journeys. Whether you're aiming to improve campaign targeting or increase conversions through smart remarketing, this video will empower you to leverage the full potential of your advertising efforts.
Helpful resources:
[GA4] Link Google Ads and Analytics: https://support.google.com/analytics/answer/9379420?hl=en&sjid=16830104896838323670-NA#zippy=%2Cin-this-article

New to Analytics?

Get started for free with Google Analytics, which is a single platform that integrates your analytics and advertising, so you can act on customer insights faster:

https://marketingplatform.google.com/about/analytics/

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