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Attribution myths, attention metrics, and the future of AI in ad tech
In Episode 184, Angelina Eng (VP at IAB) breaks down what marketers get wrong about measurement… and how to finally prove the value of programmatic.
Don’t miss this deep dive into where our industry is headed. Visit our channel and watch the Programmatic Digest Podcast Episode 184 now!
#programmatic #adtech #digitalads #attribution
Видео Attribution myths, attention metrics, and the future of AI in ad tech канала Programmatic Digest
Don’t miss this deep dive into where our industry is headed. Visit our channel and watch the Programmatic Digest Podcast Episode 184 now!
#programmatic #adtech #digitalads #attribution
Видео Attribution myths, attention metrics, and the future of AI in ad tech канала Programmatic Digest
programmatic advertising IAB Angelina Eng programmatic podcast attribution models assisted attribution last-touch attribution attention metrics measurement standards IAB Tech Lab conversion API data interoperability publisher data media buying strategy ad tech AI in advertising programmatic measurement digital marketing podcast programmatic training advertising data standards
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12 сентября 2025 г. 0:00:22
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