8 Brand Positioning Principles For Brand Strategists

Learn 8 brand positioning principles to develop brand strategies to grow strong brands.
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About This Video:
By the end of this video, you’ll have 8 brand positioning principles that you can use in your brand strategy development processes to build and grow differentiated brands.

Before we address what brand positioning is, we’ll look at the critical role of branding and brand strategy.

Next, you’ll discover that most brands don’t actually have a defined position in the market or even a brand positioning statement and why it’s so important to provide our audience with meaning for segmentation and brand recall.

Then we’ll take a look at each one of the brand positioning principles

0:00 8 Brand Positioning Principles
1:47 Options Are Everywhere
3:00 Principal #1 Identify The Who
3:58 Principal #2 Identify The Alternatives
4:51 Principal #3 Define Your Difference
5:38 Principal #4 Focus Your Products
6:35 Principal #5 Determine Your Price
7:25 Principal #6 Identify Your Place
8:31 Principal #7 Define Your Experience
9:23 Principal #8 Distil Your Position
If you want to build brands that give your audience a reason to turn their heads, then take these 8 brand positioning principles into your brand strategy development processes and build effective and differentiated brands.

Видео 8 Brand Positioning Principles For Brand Strategists канала Brand Master Academy